Privacy Policy

Last updated: 5th August 2025

This Privacy Policy outlines how Alicia Cole collects, uses, and protects your personal data.

1. Who We Are

Alicia Cole is an International Board Certified Lactation Consultant, Registered Health Visitor and Registered Paediatric Nurse offering private consultations through aliciacole.co.uk.

2. What Data We Collect

We may collect the following data:

  • Your name, contact details, and address

  • Your child’s name and date of birth

  • Health history, consultation notes

  • Weight charts, feeding records, care plans

  • Reports to health professionals (e.g. GP, Paediatrician or Health Visitor)

3. How Data Is Collected

  • Through contact forms and booking forms

  • During consultations (in person or virtual)

  • Via follow-up communications (email, phone)

4. Why We Collect Data

  • To provide safe, effective, personalised care

  • To communicate with you about your consultation

  • To liaise with healthcare professionals as necessary

  • For safeguarding purposes when appropriate

5. Lawful Basis for Processing

Data is collected under the lawful basis of:

  • Consent (via booking form)

  • Provision of healthcare

  • Legal obligation (e.g. safeguarding, medical record keeping)

6. Data Storage & Security

  • Records are stored securely and digitally encrypted

  • Data is retained for 25 years in line with UK health regulations

7. Sharing Your Data

  • With your GP, Paediatrician or NHS Health Visitor, as medically required, with your consent

  • With safeguarding services where necessary (without consent if required by law)

  • Never sold or used for marketing without express consent

8. Your Rights

Under GDPR, you have the right to:

  • Access your data

  • Request correction or deletion

  • Withdraw consent (where applicable)

  • Complain to the Information Commissioner’s Office (ICO)

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

9. Cookies & Website Tracking

Our website may use minimal cookies to improve user experience. No personal data is tracked without your permission.

10. Contact

For questions, complaints or to make a data request: Email: hello@aliciacole.co.uk

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address:           

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint

By using this website or booking a service, you consent to this Privacy Policy and the Terms & Conditions above.